WellFair is a fictional NGO built around the idea that design can be a catalyst for real, structural change. The visual identity centers on a condensed logotype with an enlarged, blue-accented »i«, turning a single letter into the symbol of a water well — the heart of the organization’s mission. A reduced, documentary-style image series extends this narrative, pairing restrained visuals with purposeful statements like »Wells of Change« and »Empowering Communities Drop by Drop«.
The result is a cohesive and quietly powerful brand system that aligns clarity, empathy, and design precision with the NGO’s mission for sustainable water access.
The result is a cohesive and quietly powerful brand system that aligns clarity, empathy, and design precision with the NGO’s mission for sustainable water access.
Client: WellFair – fictive NGO
Role: Art Direction
Role: Art Direction
Image by <a href="https://pixabay.com/users/pichazapompy-23460445/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=7436119">Peter Godfrey</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=7436119">Pixabay</a>
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