In the sphere of impactful design for social good, WellFair emerges as a beacon of hope. This fictive NGO is dedicated to rural African community development, specifically in providing sustainable water wells and addressing health risks linked to contaminated water. WellFair's brand essence encapsulates a harmonious blend of mission and design.
The crux of WellFair's visual identity lies in its distinctive logo, a strategic fusion of form and purpose. A condensed sans-serif font, reminiscent of arid regions, sets the tone. The enlarged »i« in the logo serves as a symbolic representation of a well, cleverly connecting with the NGO's core mission. The blue hue accentuating the »i« reinforces the well metaphor, grounding the brand in its noble cause.
The WellFair branding project is more than aesthetics; it's a cohesive melding of design and purpose. From the strategic logo to the evocative photo series, each visual element serves as a testament to the potential for transformative community development. Through thoughtful design, WellFair pioneers sustainable water access, fostering positive change in the heart of African communities.
fictional project
Image by <a href="https://pixabay.com/users/pichazapompy-23460445/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=7436119">Peter Godfrey</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=7436119">Pixabay</a>
<a href="https://www.freepik.com/free-photo/dry-landscape-view_896393.htm#query=dry%20africa&position=25&from_view=search&track=ais&uuid=af2e70ea-bee0-4e6c-905a-49c4eb00571d">Image by onlyyouqj</a> on Freepik
Image by <a href="https://pixabay.com/users/12019-12019/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=102569">12019</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=102569">Pixabay</a>
Image Series
In the heart of WellFair's portfolio lies a visual saga, where every image is more than a snapshot; it's a ripple in the waters of change. Guiding this narrative are poignant catchphrases that resonate with WellFair's mission — »Wells of Change« and »Empowering Communities Drop by Drop«
As your eyes traverse the visual landscape, the blue bar acts as a beacon, directing attention to pivotal moments. A woman gracefully bearing a water bucket, an emblem of resilience, echoes the sentiment of »Empowering Communities Drop by Drop«. The life-giving well, surrounded by community life, becomes a symbol of change — a manifestation of »Wells of Change«.
Together, these catchphrases and visuals form a harmonious symphony, painting a vivid picture of WellFair's commitment to transformative community development. Each click is a step closer to understanding the profound impact, one drop at a time.
Image by <a href="https://www.freepik.com/free-photo/portrait-indigenous-person-showcasing-day-day-life_32059005.htm#query=african%20women%20carrying%20water&position=0&from_view=search&track=ais&uuid=3610510c-c036-4e0f-af33-e92bd166ed98">Freepik</a>
<a href="https://www.vecteezy.com/free-photos">Free Stock photos by Vecteezy</a>
Image by <a href="https://www.freepik.com/free-photo/close-up-man-touching-water_11094516.htm#query=hand%20in%20water&position=5&from_view=search&track=ais&uuid=fc701e42-1b98-4404-8908-13bb94bd7ac9">Freepik</a>
