An immersive online recruiting event translating DZ PRIVATBANK’s employer brand into a 3D virtual world. Interactive elements, gamified spaces, and bold visuals engaged young talent in a dynamic digital environment. The campaign extended across key visuals, informative fields and digital touchpoints, ensuring a cohesive and memorable experience.
Client: DZ PRIVATBANK
Role: Art Direction, Concept Development
Collaboration: Rooom, Arne Meier
Role: Art Direction, Concept Development
Collaboration: Rooom, Arne Meier
Year two of the online recruiting event
The second edition refined the virtual world with richer detail, dual-character storytelling, and an evolved identity. Enhanced visuals and interactive elements strengthened engagement, showcasing the evolution of the bank’s digital employer brand.
