The DZ PRIVATBANK’s online recruiting event event marked a bold and innovative step in employer branding. This project centered around the creation of an immersive, virtual environment designed to connect with young talent and present the bank as a forward-thinking employer. The event combined interactive elements such as personalized avatars, live networking opportunities, informative booths, and even gamified experiences, all housed in a vibrant and engaging digital space.
Collaboration with the DZ PRIVATBANK Marketing Team and external partners, including the agency Rooom and Arne Meier (@meierdesigns), ensured a seamless blend of creativity and technology. At the heart of the event was the transformation of the employer brand into a fully realized three-dimensional world, where every detail from the bold use of colors to the thoughtfully designed user experience. The result was a space that not only informed but also inspired participants, creating a memorable and enjoyable way to explore career opportunities.
The virtual environment was divided into six distinct areas, each tailored to provide an engaging and interactive experience
The design of the space was deliberately vibrant, aligning with the youthful target audience while maintaining the bank’s professional identity. The employer branding color palette, including the signature shade #bda08f, was applied consistently across the environment. The combination of bold typography, dynamic layouts, and intricate details ensured the space felt both immersive and cohesive. Each area was carefully crafted to encourage exploration, creating an experience akin to a digital theme park, where participants could discover new elements and engage with the brand on multiple levels.
The design of the space was deliberately vibrant, aligning with the youthful target audience while maintaining the bank’s professional identity. The employer branding color palette, including the signature shade #bda08f, was applied consistently across the environment. The combination of bold typography, dynamic layouts, and intricate details ensured the space felt both immersive and cohesive. Each area was carefully crafted to encourage exploration, creating an experience akin to a digital theme park, where participants could discover new elements and engage with the brand on multiple levels.
Campaign
The campaign design played a crucial role in driving excitement and participation. The promotional materials, including social media content, email invites, and teaser videos, were visually striking and perfectly aligned with the virtual event's theme. A highlight was a video showcasing participants receiving an invitation from DZ PRIVATBANK and seamlessly transitioning into the metaverse. This creative storytelling approach emphasized the event's innovative nature and invited users to dive into this new digital world.
The campaign's key visual depicted a user entering the metaverse through a smartphone, symbolizing the seamless integration of technology and the event’s immersive nature. This visual was applied consistently across digital platforms, posters, and additional materials, ensuring strong brand recognition.
To further enhance engagement, the event featured interactive guides and tutorials, such as step-by-step videos for creating avatars through ReadyPlayerMe, empowering participants to personalize their experience even before the event began.
Clothing Design
To establish clear identification within the virtual space, a set of branded T-shirts was designed specifically for the event. These shirts were worn by employees, making it easy for participants to identify key contacts during their exploration of the metaverse. The designs incorporated the bank’s employer branding elements, ensuring a professional yet approachable look that enhanced the overall cohesiveness of the event.
Year two of the online recruiting event
Following the strong resonance of its debut, the DZ PRIVATBANK online recruiting event returned for a second edition, building on the success of the original concept while refining its visual and interactive elements.
From a design perspective, the event once again showcased how immersive 3D environments, cohesive branding, and interactive storytelling can merge into a seamless experience. The virtual world retained its bold, colorful aesthetic while introducing enhanced details, richer textures, and more dynamic lighting to elevate user engagement. The dual-character composition in the campaign artwork added narrative depth, reinforcing the idea of connection within a shared digital space.
The second edition not only validated the creative direction but demonstrated the power of design-led innovation in employer branding, a vibrant fusion of brand identity, user experience, and cutting-edge technology.
Two Characters, One Vision Evolving the Event Identity
For the second edition of the online recruiting event, the key visual was reimagined to introduce a second character, creating a dynamic duo at the heart of the composition. The addition of a female protagonist alongside the original figure adds balance and highlights the values of diversity and collaboration. Both avatars appear in the DZ PRIVATBANK’s employer branding colors, set against vibrant gradients and digital textures that capture the energy of the virtual experience. The interaction between the two characters brings movement and narrative depth to the visual, making it more engaging and reflective of the event’s evolving identity.
