The DZ PRIVATBANK’s Metaverse recruiting event marked a bold and innovative step in employer branding. This project centered around the creation of an immersive, virtual environment designed to connect with young talent and present the bank as a forward-thinking employer. The event combined interactive elements such as personalized avatars, live networking opportunities, informative booths, and even gamified experiences, all housed in a vibrant and engaging digital space.
Collaboration with external partners, including the agency Rooom and Arne Meier (@meierdesigns), ensured a seamless blend of creativity and technology. At the heart of the event was the transformation of the employer brand into a fully realized three-dimensional world, where every detail—from the bold use of colors to the thoughtfully designed user experience—aligned with the values of the DZ PRIVATBANK. The result was a space that not only informed but also inspired participants, creating a memorable and enjoyable way to explore career opportunities.
The virtual environment was divided into six distinct areas, each tailored to provide an engaging and interactive experience
The design of the space was deliberately vibrant, aligning with the youthful target audience while maintaining the bank’s professional identity. The employer branding color palette, including the signature shade #bda08f, was applied consistently across the environment. The combination of bold typography, dynamic layouts, and intricate details ensured the space felt both immersive and cohesive. Each area was carefully crafted to encourage exploration, creating an experience akin to a digital theme park, where participants could discover new elements and engage with the brand on multiple levels.
The design of the space was deliberately vibrant, aligning with the youthful target audience while maintaining the bank’s professional identity. The employer branding color palette, including the signature shade #bda08f, was applied consistently across the environment. The combination of bold typography, dynamic layouts, and intricate details ensured the space felt both immersive and cohesive. Each area was carefully crafted to encourage exploration, creating an experience akin to a digital theme park, where participants could discover new elements and engage with the brand on multiple levels.
Campaign
The campaign design played a crucial role in driving excitement and participation. The promotional materials, including social media content, email invites, and teaser videos, were visually striking and perfectly aligned with the virtual event's theme. A highlight was a video showcasing participants receiving an invitation from DZ PRIVATBANK and seamlessly transitioning into the metaverse. This creative storytelling approach emphasized the event's innovative nature and invited users to dive into this new digital world.
The campaign's key visual depicted a user entering the metaverse through a smartphone, symbolizing the seamless integration of technology and the event’s immersive nature. This visual was applied consistently across digital platforms, posters, and additional materials, ensuring strong brand recognition.
To further enhance engagement, the event featured interactive guides and tutorials, such as step-by-step videos for creating avatars through ReadyPlayerMe, empowering participants to personalize their experience even before the event began.
Clothing Design
To establish clear identification within the virtual space, a set of branded T-shirts was designed specifically for the event. These shirts were worn by employees, making it easy for participants to identify key contacts during their exploration of the metaverse. The designs incorporated the bank’s employer branding elements, ensuring a professional yet approachable look that enhanced the overall cohesiveness of the event.
